Edwin Santana
Founder | Growth Partner | Husband | Father of 4
Edwin Santana is a seasoned business strategist and marketing consultant with a proven track record of driving brand growth across industries. With over a decade of experience at Tuscan Brands, where he helped shape and scale a multi-concept hospitality and lifestyle empire, Edwin gained firsthand insight into how to build brands that resonate, convert, and endure.
From working with scrappy startups to advising billion-dollar companies with robust marketing budgets, Edwin understands that while every business shares common hurdles, the solution must be unique. His work blends strategic thinking with practical execution—delivering marketing solutions that make sense for where your business is and where it’s headed.
As the founder of a boutique agency, Edwin brings a business-first mindset to every campaign, helping clients across medical aesthetics, wellness, hospitality, and retail gain clarity, traction, and results. He believes in helping good brands win—with smart, scalable marketing strategies rooted in real-world experience.